What is the best place to look for your audience? The answer is obvious: social media. No less believable is the fact that advertising does not have much power there, to the great disappointment of many adherents of traditional marketing methods. With that being said, you can easily attract customers on social media.
- How To Attract Social Media Followers
- How To Attract Customers Social Media
- How To Attract Customers Through Social Media
- How To Attract Customers With Social Media Work
How To Attract Social Media Followers
By Marcela De Vivo President & CEO, Gryffin Media Social media sites have become an important part of the marketing strategies for businesses of all sizes. Small businesses are using social media to get recognized and find new customers, while large businesses are using social media to continue to build.
It is true that almost half of the users research social networks before deciding on a purchase. However, this does not mean their decision is determined by an advertisement or your next post such as “order from us right now, because we are the best!” Your potential clients’ eyes glide through such tricks, leaving you no chance to be noticed: they’re not in the mindset of becoming your fan as if by magic. But how to attract them in this case?
- Using Social Media to Attract Customers: Final Thoughts No one will notice you in a crowded area unless you can attract attention. Make your clients believe that you can bring them value, and not just drive them crazy with appeals to make a purchase. Spice up your page with the tricks we specified.
- 4 Ways Wendy’s Uses Social Media to Attract Consumers Wendy’s, the third largest burger fast food chain in the world, has been around since 1969. Created by Dave Thomas, and named for his daughter, Melinda (Wendy), it was a brand that was folky and wholesome.
- How to Attract Customers with Social Media Tammy Cannon. Tammy helps businesses manage online communities. Combining social media strategy with a well designed website can attract new customers to your business through community interaction, engagement and relationship building.
Do not worry, there is no big secret. You just need to adhere to some tactics, which we will tell you about right now. Get comfortable and take notes.
Immediately Exclude Omnipresence
Resist the temptation to create pages of your brand on all known social platforms. This is a trap that will only lead to confusion and deconcentration. You need to understand where your existing and potential customers hang and, what is important, where they are active, and stay on these sites. Ideally, it should be no more than two or three social platforms, but it depends.
This implies you have already managed to determine a portrait of your client and you have no questions regarding its particular qualities. If, heaven forbid, it is not so, go back to the beginning and do it first. You can learn about this by reading our blog post titled Why & How to Create Marketing Personas.
Having defined relevant social networks, study the behavior of your customers, their needs, and interests. So you can get what information they need and which posts will resonate best with them.
Add a Pinch of Humanization and Personalization
Hardly anybody thinks that by creating seemingly ordinary posts, you represent your brand. People will shape their opinions based on your style of presenting data. Therefore, it is important not only to adhere to the elementary moral standards but also not to slide into a robotic language.
If you keep talking about business and tormenting people with your industry terminology, be prepared to watch the scattered customers flinging up their heels. Instead, consider using humanizing techniques such as:
- Relevant jokes, interesting facts, and funny stories related to your field;
- Bloopers and behind the scenes video;
- Out-of-work team activities;
- Upcoming events within your company and industry;
- Information about employees and their hobbies.
Your audience wants to understand that they’re not talking to a robot, and you’re quite capable of proving it to them.
Take Advantage of Visualization and Interactive Features
Do you know that 80% of people just skim the text they come across online? So, if you do not back up the efforts described in the previous paragraph, it is likely to waste an excellent initiative. What follows from this? That’s right – use visual content.
According to the Hubspot study, Facebook posts with consistent images get likes twice as often as text-only ones. Increased activity is also characteristic of the so-called interactive content.
“Surveys, tests, tutorials, and quizzes are a great way to capture potential customers,” Head of Content Marketing at LinksManagement says, “Social platforms have such tools and it’s absolutely free. Think of what interests you: it’s likely that it will be the starting point for a new creative idea.”
Appreciate User-Generated Content
This is another underestimated way to attract customers on social media and build trust, which is considerable. Having your community of existing clients, you need to monitor them for your brand mentions and be sure to use it for your benefit. If it’s appropriate, of course.
By distributing a post containing information or feedback about your company, you show your respect and attention to the opinion of the client. Moreover, you set people up for conversation, which will positively affect the dynamics of visits to your page. In addition, you must admit that the shared testimonial of the customer has more weight than the next portion of self-praise, no matter what arguments it is backed by.
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The Mighty Power of a Call to Action
This is a double-edged sword, you might think. Too frequent wordings of this type will push subscribers away. This is too obvious a marketing trick. We will not use them. That’s a stretch. Getting rid of calls to action, you deprive people of understanding what you want from them. In addition, it all depends on how you wrap these formulations.
It’s not necessary to constantly call for a purchase. This may be a request to read the article, go to the site, subscribe to the newsletter or rate something. Some social platforms even allow you to incorporate these CTAs into your posts. Why not use it?
Hold a Contest According to Your Specificity
Many people believe that a similar method to attract customers on social media became outdated many years ago. However, mind-blowing statistics convincingly protest: more than a third of new customers join your community through contests and giveaways.
Everyone loves to take part in such events, especially if a valuable prize, discount or special condition for cooperation is at stake. Some companies believe that activities of this kind reduce brand authority, but this can only happen if you do not tailor your contest campaign to the specificity of your business. Which is highly unlikely.
Practice Online Events
Live streaming is a more advanced way to stand out among the monotonous pages on social networks. It may seem complicated, but before you completely disown it, evaluate its advantages.
Why do people like live streaming? Because it allows them to communicate with the stream host in real-time. Not a single activity will give you such involvement and no method will allow you to collect a huge number of active subscribers on your page all at once.
You can lead the event by yourself, give the floor to an expert from your company or invite an opinion leader from your industry. In any case, interest is guaranteed. If there are difficulties with choosing a topic, take customer questions as the basis: it always resonates well with the audience.
Using Social Media to Attract Customers: Final Thoughts
No one will notice you in a crowded area unless you can attract attention. Make your clients believe that you can bring them value, and not just drive them crazy with appeals to make a purchase. Spice up your page with the tricks we specified. Build interesting, useful, and human communication and you will see the results in the near future.
AUTHOR BIO
Author Bio: Marie Barnes is a writer at Gearyoda. She also does some photo retouching work at Photza. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.
When you think of social media for e-commerce business, it’s no secret that consumer selling is leading the charge. B2B companies are quick to dismiss social media as a viable channel for their marketing. You don’t often hear of a digital marketing agency crushing it on Instagram or a building supply company dominating Twitter.
The truth is, B2B e-commerce merchants can and do find major success on social media.
But social selling doesn’t always look the same as how B2C companies are leveraging the same outlets.
Change Your Definition of Social Media
As a B2B company, much of the struggle of using social media marketing occurs because of what they think social media is and how it can be used. The definition of social media goes well beyond Facebook and Twitter. It’s not just status updates and photos. Rather, social media is a collection of platforms (websites, apps, and channels) that allow the user base to create and share content.
If you want to find success on social media, you must first change your perspective on what social media can be for B2B e-commerce. In its simplest form, social media encourages content sharing in order to establish visibility and audience connections. With this definition at the core of your efforts, you can find ways beyond Facebook and photos to effectively market your business.
Let’s take a look at five highly potent ways you can boost your B2B e-commerce website using social media:
![How to attract social media followers How to attract social media followers](/uploads/1/1/8/2/118237382/198405043.jpg)
#1 – Tailor Your Content to Audience Preferences
Because you have a much smaller pool to fish in, the strength and type of your content are even more important than that of B2C companies. Your content will gain much more recognition when you tailor it to your audience rather than providing self-serving messages.
Even uninteresting industries like banks and insurance have found that talking about what their audience likes grants them access to a wider scope of buyers than focusing strictly on business.
Put your content to the test. Ask yourself: “If I didn’t work for this company, would I still be interested in this post?” If you answer no, your content might need a makeover.
#2 – Pay for Advertising
It’s hard to rise above the noise on social media since many businesses have some form of social selling strategy. It’s even harder for B2B businesses to get noticed because they have a much narrower audience.
But this can also work in your favor if you’re paying to promote your posts. Ads on social media are generally inexpensive, plus you can tailor your audience segments so that your content has a better chance of reaching the right people.
You can set your budget to meet your needs, rather than paying for fixed fee advertising that may or may not hit the mark. Sites like Facebook and Instagram offer in-depth analytics so you can track your progress every step of the way.
Paid ads can help your content reach more people, especially if your following and engagement are low. The more people see you, the bigger chance you have of connecting with the right ones.
#3 – Use Social Media for Lead Generation
B2B sales often result in a longer buying cycle, so nurturing your leads is critical. Social media is a great tool for lead generation that can place leads into your funnel so you can continue the conversation.
Facebook, Twitter, and LinkedIn dominate lead generation on social media. In fact, a Hubspot report shows that 74% of respondents claim they use Facebook for professional needs. LinkedIn suggests that about 55% of businesses look for vendors and products on social media.
If you want to boost your lead generation from social media, you must design your content to make it happen. Make it easy for them to find your website online. Encourage them to click through to your site, sign up for a newsletter, fill out a form, grab a free e-book or other high-value content – whatever it takes to continue building your list of prospects.
#4 – Don’t Pursue Every Platform
Some social media sites are just better than others for B2B selling. Content Marketing Institute ranks LinkedIn as the best option for B2B, with Twitter, YouTube, and Slideshare trailing closely behind.
However, your business is as unique as any other, so you will need to find your own sweet spot to maximize your ROI.
You’ll want to avoid spreading yourself too thin. Trying to be everything to everyone on every channel will only lead to thin resources and social media exhaustion, and you’ll end up not doing particularly well on any platform.
If you’re brand new to social selling, stick with one or two platforms in the beginning. You can grow and scale your efforts in the future as you become more confident with your marketing abilities and understand which platforms will give you the best ROI.
#5 – Use Social Media for Two-Way Communication
Many major brands are relying on social media as an alternative customer service channel for good reason: it’s how the audience prefers to communicate.
Social media has enabled a whole new level of two-way communication. Conversations can take place instantly or over time. Businesses get immediate feedback from their users so they can take action, rather than sifting through an inbox or phone records.
How To Attract Customers Social Media
In short, social media has become a direct link between buyer and business, and you should take advantage. Using comments, private messages, and other communications via social media can show your entire audience that you’re listening and ready to help.
What Will Be in Your Social Media Strategy?
How To Attract Customers Through Social Media
As a B2B company on social media, consider yourself part of the minority. Social media is deep in B2C businesses, but remember that your buyers are also consumers when they’re not at work. There’s a strong chance that many of them will also be on social media.
How To Attract Customers With Social Media Work
If you’re ready to take your B2B e-commerce website to the social airwaves, we’re ready to help you. Talk to us today about how you can prepare your website to take on social media like a pro.